An ongoing conversation with the people who matter to you
A community project runs over days or weeks instead of a single session. Members post and reply on your topics while you watch the themes build.
Who it is for
- ✓ Brands that want continuous feedback during a launch
- ✓ Researchers who need depth over time rather than a one-off answer
- ✓ Teams exploring a topic before they decide what to measure
Community projects: what it is and how it works
A community project gives you a private space for a defined group of members to discuss the topics you set. You post prompts, members respond in their own words and reply to each other.
Because the conversation runs over time you see how opinions change, which questions people care about, and which words they use. The insights view surfaces recurring terms and phrases, and only shows them once enough different members have contributed.
From brief to result in four steps
Define the project
Choose the topic, the audience and how long the project will run.
We review and launch
Every project is reviewed before it is visible to members.
Members take part
Members post, reply and share their experience in their own words.
Read the insights
Review recurring terms and quotes, and follow up with new prompts.
What you get
Prompts and replies
Start discussions and let members respond to you and to each other.
Audience you choose
Invite the group that fits the question, not everyone.
Recurring terms
See the words and phrases that come up again and again.
Minimum-member rule
Text insights appear only when enough distinct members have contributed.
Anonymous quotes
Quotes show the wording of distinct members with contact details and links removed.
Rewarded participation
Members are rewarded for taking part.
How teams use it
Launch feedback
Keep a pulse on how a new product lands during its first weeks.
Topic exploration
Learn how people talk about a subject before writing survey questions.
Concept iteration
Show an idea, hear the reaction, change it and show it again.
Built to be trusted
The controls below apply to this product. Read how data quality works across Instuly.
- Members opt in and see the terms before they join
- No names or contact details appear in insights
- A topic must have enough members before any text insight is shown
- Projects are reviewed before launch
Common questions
How long can a project run?
You choose the length when you set it up. Tell us what you have in mind and we will advise.
Can members see each other?
Members take part under a nickname within the project. No real names or contact details are shown.
Is it private?
Projects are visible only to the members who are invited to take part.
How do I see results?
The research portal shows the insights view with recurring terms and anonymous quotes once enough members have taken part.
Explore more
Focus groups
Run moderated group discussions with members who opted in and are paid for their time.
Learn more →Engagement and opinionPaid debates
Put a question to members and let them take a position and discuss, with pictures where it helps.
Learn more →ResearchSurvey sampling
Send verified members to your own survey tool and receive completes against the quota you set.
Learn more →Tell us what you need to learn
Share your audience, geography, sample size and timeline. We reply with options and a quote.
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